Services
Sales Leadership and Revenue Systems, Installed.
Four core engagements. Each one is run by David and delivered as a working system, not a slide deck.
Fractional Head of Sales
For founders who need senior sales leadership without a $400k VP hire.
- ✓Pipeline management and weekly forecast reviews
- ✓Live deal coaching inside your CRM
- ✓MEDDICC qualification implementation
- ✓AE and SDR hiring playbooks and scorecards
- ✓Compensation plan design
- ✓Operating cadence, dashboards, and reporting
Engagement
Typical engagement: 3 to 6 months
Outcome
Outcome: a predictable forecast and a sales motion ready for your first full-time VP of Sales.
AI Startup GTM Strategy
For AI founders moving beyond founder-led sales into repeatable enterprise pipeline.
- ✓ICP and segment definition
- ✓Positioning frameworks and enterprise messaging maps
- ✓Pricing and packaging strategy
- ✓Automated multichannel prospecting systems
- ✓Founder-to-AE deal handoff
- ✓90 day GTM operating plan
Engagement
Typical engagement: 30 to 90 days
Outcome
Outcome: an AI-native market entry engine, documented and operating.
SaaS RevOps and Growth Systems
For Seed to Series A SaaS at $250k to $5M ARR needing scalable infrastructure.
- ✓HubSpot architecture and lifecycle stage modeling
- ✓Apollo and LinkedIn Sales Navigator setup
- ✓Automated email sequencing and warmup
- ✓Pipeline tracking and forecasting dashboards
- ✓Attribution and channel reporting
- ✓SDR and AE operating playbooks
Engagement
Typical engagement: 60 to 120 days
Outcome
Outcome: a clean RevOps stack and a pipeline you can read at a glance.
Outbound Infrastructure Build
For teams whose outbound is happening, but not landing meetings or attributable revenue.
- ✓Domain warmup and sender rotation
- ✓Verified target account list building
- ✓Multichannel cadences (email, LinkedIn, phone)
- ✓Reply handling SOPs
- ✓Meeting set governance and QA
- ✓Performance reporting per sender and cadence
Engagement
Typical engagement: 30 to 90 days
Outcome
Outcome: deliverability, accountability, and meetings that convert.