Case Study · SenderIQ

Scaling a Salesforce-Native AI Platform to a Repeatable Revenue Engine.

Founding Sales Director engagement. Built the first repeatable enterprise motion at SenderIQ and closed founding logos.

140%
Quota attainment
$1M+
New enterprise ARR closed
1st
Repeatable sales motion installed
Growth curve

From cold start to repeatable revenue.

Qualified pipeline and new ARR over the first 7 months of the engagement.

New ARR Qualified pipeline
Context

SenderIQ is a Salesforce-native AI platform entering a crowded enterprise market. The founding team had product traction and design partners but no repeatable sales motion. Every deal was founder-led, custom, and slow.

What I Built

Outbound motion targeting Salesforce-native enterprise buyers. MEDDICC qualification framework adapted for AI procurement. Enterprise pricing structure and packaging. A founding sales playbook covering discovery, demo, security review, and procurement.

Outcomes

Closed-won founding enterprise logos. Quota attainment at 140%. $1M+ in new enterprise ARR. A demo-to-close motion documented and ready to hand off to the first full-time VP of Sales.

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